LinkedIn: How Employers are Utilizing to Recruit Employees
You may think of LinkedIn as a necessary evil. Perhaps you’re (begrudgingly) participating…sort of…but not really sure why.
Here’s why you want to be active on LinkedIn: According to a recent survey by the Society for Human Resource Management (SHRM), 77% of employers are utilizing social media as part of their recruiting arsenal. Of those 77%, a staggering 94% are utilizing LinkedIn.
Let me break that down into simpler numbers: For every 10 positions employers fill, seven or eight of those employers will have utilized LinkedIn in their hiring process. WOW.
So how are employers using this tool? It might surprise you.
1. Job postings.
This is probably the most obvious, but do you regularly seek out decision-makers at the companies you are applying to? This allows you to introduce yourself, ask questions, and stand out among the applicants.
2. Keyword searches.
Employers will often search using the keywords contained in the position description they are hiring for. This is the primary reason LinkedIn recommends a robust, complete profile.
You have about 2,000 for your Summary and each position in your Experience section, and 120 characters for your tag line; use as many of them as you can.
3. Searching their personal network, or those of their top performers.
This allows the employer to review the credentials of known entities. If I want to hire an outstanding accountant, where better to look than among the professional network of my company’s outstanding accountants? Or asking my connections if they or someone they would recommend would be interested?
Many companies even have a formal bonus program for recommending applicants.
4. Review of applicants.
LinkedIn is also being used to vet out applicants, often as part of an overall online identity audit.
You’ve heard it a million times: you MUST have a clean online presence with no “red flags.”
Here’s what you may not know: Your online identity is not just a matter of the absence of bad, it is also about the presence of good. Is your brand consistent across media? Is your profile consistent with (but not a duplication of) your resume? Is your presence that of an engaged, accomplished professional?
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