As you “ramp up” your LinkedIn profile to make a positive impression on potential employers, remember to build an Endorsements section that accurately represents the skill set you want to convey.
Your skills should be on-brand, not confusing, and not duplicated.
What do I mean? There may be a skill that you’re really good at and have used heavily in the past, but that you no longer wish to use in your professional life. Don’t list it!
Also, two or more skills that are very similar can be confusing to those who would like to endorse you, and may serve to dilute the impact of any one skill. Here’s an example:
Sales & Marketing
Can you see how this would confuse endorsers and potential employers?
The best way to get your connections to endorse you is to endorse them. I set aside some time each month to endorse my existing connections.
Recommendations are written references about you, and it takes more effort for someone to do this. Consequently, it holds greater weight.
Some people will voluntarily write recommendations for you, but it’s also perfectly acceptable to ask people to write for you.
LinkedIn recommends a minimum of three recommendations and they make it easy for you to request them. Here are the steps:
Go to the LinkedIn profile of the person you want to write a recommendation for you.
Scroll down to the Recommendations box on that person’s profile.
Click “Ask to Be Recommended,” and follow the prompts.
Be strategic about the people you ask to write recommendations for you. These should be people who know you well and who will address different aspects of your brand, yet be consistent.
What do I mean by this? Perhaps you want one recommender to talk about your record of building and mentoring high-performing sales teams, another to speak of your presentation skills, and another to speak of your outstanding sales performance.
Be sure to ask these individuals to write about these things-they will appreciate the guidance. While each is covering a different aspect of you, you want your brand to be represented in a consistent manner; contradictory information will only confuse the reader.
You should also be writing recommendations for others; this extends your brand to those individuals’ profiles as your name, picture, and tagline will be on their site.
Interested in a deep dive with me? Register for my next webinar. In addition to great content, you’ll have the opportunity to ask me questions and even get coached by me live! Here’s the link to find out about this month’s topic, date, and time: click here