Which Areas of Expertise Are Most In-Demand Right Now?

In-Demand Areas of Expertise  

This week’s podcast talks about identifying your Areas of Expertise.

I like to think of Areas of Expertise as being specialties within a Skill Set.

For example, one of your Motivated Skills (what you’re really good at AND love to do) is Management and Supervision, which is defined as “Skilled at overseeing, managing, and directing the work of others. Able to motivate individuals to perform at their peak level. ”

You have had the opportunity in your job to supervise the summer college interns for three years, which you excel at and enjoy doing. You now have the Area of Expertise of “Supervising College Interns.”

See how that works?

What’s in Demand?

Let’s talk about some of the most in-demand Areas of Expertise. Not surprisingly, many are in the tech area:


Cloud Computing

Applied Machine Learning

Artificial Intelligence

Data Science

Mobile Application Development

Data Storage Systems and Management

Middleware and Integration Software

Web Architecture

Algorithm Design

Java Development

Tableau Software

User Experience Design

C++ Programming

MySQL Programming

Swift Development

Chat Support

Android Development

Unity 3D Game Development


Within Marketing, the areas in demand are also tech-based:

Digital Advertising

Content Curation

Online Content Strategy

Digital Monitoring and Analytics

Marketing Automation

Pardot Marketing (I don’t actually know what this is)


Another frequently mentioned Skillset is multiculturalism. What is the Area of Expertise you can develop within that broad skill?

Being a PMP (Project Management Professional) is a highly desired certification. If you choose to obtain (or already hold) the PMP designation, what Area of Expertise can you specialize in?


Skills in Demand

The Top 5 skills at the top 10 companies, according to one list, are:





Customer Service

Think about the Areas of Expertise you can develop within those broad skill sets.

To listen to this week’s podcast, “Identifying Your Areas of Expertise,” click here:

054: What are You REALLY Good At? (Areas of Expertise)




What is Professionalism, Anyway?

This week’s podcast is on internal professional development options with your employer. Which got me to thinking about the word “professional.” Or, more specifically “professionalism.”

What is professionalism, anyway? Most of us can think of people in our universe who are “consummate professionals.” Most of us can also rattle off the names of a few “unprofessional” people we know.

But most of us would be hard-pressed to define or describe professionalism.

What the Dictionary Has to Say

Merriam-Webster defines professionalism this way: “The conduct, aims, or qualities that characterize or mark a profession or a professional person.”

The dictionary goes on to say that professionalism is “The skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well.”

Characteristics of Professionalism

Daniel Porcupile, in an article on LinkedIn, gives these characteristics of professionalism:

Specialized Knowledge – According to Daniel, professionals “have worked in a serious, thoughtful, and sustained way to master the specialized knowledge needed to succeed in their fields; they keep this knowledge up-to-date so that they can continue to deliver the best work possible.”

Competency – Professionals don’t make excuses; they get the job done.

Honesty and Integrity – This quality speaks to standing firm on values and morals, no matter the situation.

Accountability – When professionals make a mistake, they own that mistake and don’t try to place blame.

Self-Regulation – Daniel describes this quality as “show(ing) respect for the people around them, no matter what their role or situation. They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don’t let a bad day impact how they interact with colleagues or clients.”

Image – There are two aspects to image: how you dress and how you show up. Professionals always dress the part, and they exude confidence and competence.

Improving Your Professionalism

Here are Daniel Porcupile’s suggestions for improving your professionalism:

Build Expertise – Stay current with the skills and knowledge you need to do your job.

Develop Emotional Intelligence – There are many aspects of emotional intelligence, but Daniel focuses on active listening and awareness of what is going on around you.

Honor Commitments – Don’t make excuses; do what you say you will do.

Be Polite – Be kind and considerate of others; and use good manners.

Have the Tools You Need – Always be prepared at work, whether for meetings, presentations, or whatever.

In conclusion, Daniel says this about the motivation for developing your professionalism: “This is why it’s so important that we work to earn a professional reputation in the workplace. True professionals are the first to be considered for promotions, they are awarded valuable projects or clients, and they are routinely successful in their careers.”

Here’s my final piece of advice: Ask 2-3 close colleagues (who will be brutally honest with you) how you score on each of the characteristics of professionalism. Then get to work on the aspect you need the most work on.

To listen to this week’s podcast on Taking Advantage of Your Employer’s Professional Development Opportunities:

O47: Taking Advantage of Professional Development Opportunities

Interested in a deep dive with me? Register for my next webinar. In addition to great content, you’ll have the opportunity to ask me questions and even get coached by me live! Here’s the link to find out about this month’s topic, date, and time: click here