209: Developing Your Elevator Pitch

Developing Your Elevator Pitch

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Happy New Year! Let’s talk about how to develop the perfect elevator pitch.

For those of you who aren’t familiar with the concept, an elevator pitch is your 30-second commercial. The idea is that you could say it going from one floor to the next on an elevator.

Your elevator pitch can be used as you introduce yourself at networking events, when you meet people by happenstance, and of course when you are on the elevator.

Here’s the formula:

I help_____ (this is who you serve)

Do/know/understand_____ (this is how you serve them)

So they can_____. (this is the result the people you serve can expect)

This is my elevator pitch:

I help high-achieving, college-educated professionals plan and execute a targeted, proactive job search so they can land their dream job.

Here’s an example for a mid-level learning & development professional:

I help employees develop the soft skills they need to get promoted and have greater career satisfaction.

Here’s an example for an IT professional:

I help companies become more efficient so they can increase profitability and streamline processes.

Here’s one for a senior HR professional:

I help companies attract, train, and retain top-notch employees so they can reduce turnover.

The bottom line is that you are, at best, piquing the other person’s interest so they will want to know more about you. At worst, you aren’t boring them with more information than they need or want.

Your assignment is to take this formula and come up with five variations of your elevator pitch. Practice them, out loud, in front of a mirror. You may even want to practice with a friend or colleague.

Then select the one that feels the best to you – that you will feel most comfortable saying to a stranger.

Here’s the formula again:

I help_____ (this is who you serve)

Do/know/understand_____ (this is how you serve them)

So they can_____. (this is the result the people you serve can expect)

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