I get a lot of questions from clients about whether they should apply to a position they see on LinkedIn - or go directly to the company’s website. I give the pros and cons for each, as well as best practices for increasing your chances for getting a closer look by the humans at the other end.

Today’s topic is how to become a thought leader on LinkedIn. In this episode, I talk about the reasons you might want to become a thought leader, what constitutes thought leadership on LinkedIn, how much time you can expect this to take, and how to structure that time for maximum efficiency.

Today, I want to share some tools on LinkedIn that many people I speak with aren’t aware of. We’ll delve into the advanced search function, cultivating a differentiating, on-brand background, utilizing the featured content section, how to leverage the connections of your connections, and break down the when and how of private mode.

You have connections on LinkedIn – LinkedIn calls these 1st-level connections. The people you are already connected with. Each of your connections has connections – LinkedIn calls these 2nd-level connections. Why would you want to do this? Because it significantly expands your network. And, because these people are connected to someone you may know, you can reach out to your mutual connection and ask them to introduce you. So, today, I’ll be explaining this technique so you can leverage your connections’ connections.

The Hidden Job Market doesn’t mean employers are trying to hide from you. Instead, one of the best ways to expand your network is through LinkedIn. In this podcast episode, I explain how to utilize LinkedIn to expand your job network and connections.

LinkedIn shouldn’t be a cut-and-paste of your resume. While still a business conversation, it should be less formal than your resume. In today’s podcast episode, I’ll be sharing five ways to articulate your brand on LinkedIn.

Increasingly, LinkedIn is a crucial part of the hiring process. Whether employers are vetting you for a position you’ve applied for or seeking out candidates with the credentials they require, they ARE most definitely looking at your LI profile. Today, we’re specifically covering strategies for writing an outstanding LI headline. This is the “tag line” that goes directly underneath your name at the top of your profile – and it is prime real estate.

If you haven’t created a LinkedIn profile yet, that has to be Step #1. We’ll talk in detail about the critical elements of a Search Engine Optimized LI profile in a future podcast, but today, let me give you a few quick pointers.

Today I’m going to talk about what I like to call “curb appeal,” how to improve the appearance of your home on LinkedIn, which is your LI profile.

Today, I want to talk about strategies for making the most of LinkedIn. I’m going to focus on those of you who are job searching, but good networking is good networking…regardless of your end-goal.

As an entrepreneur, my goal on LinkedIn is to get clients – to be seen as the career management expert I am. In this podcast episode, I discuss the benefits of spending a few minutes on LinkedIn every day.

Sometimes, you are free to shout your professional availability from the roof top. Other times, your job search needs to be covert, because you don’t want your current employer finding out what you’re up to. Here are five tips for utilizing LinkedIn for a discreet job search.

Today I am giving you 5 action steps for LinkedIn. If you are happily employed right now, you can still get valuable takeaways from these clinics.

Have you updated your LinkedIn profile lately? Even if you are not actively job searching, most of you would be open to having a conversation with a recruiter if the opportunity was right – and those recruiters are looking for you primarily on LinkedIn.

Let me start by saying that LinkedIn is your single best job search resource. Today, I want to drill down on 12 specific ways to network using LinkedIn.

Today, I want to drill down on ways to promote yourself as a Subject Matter Expert (SME) on LinkedIn. We’ll start with why this is important and why LI is the platform to use, then dive into the how and some specific types of posts to consider.

Today, I’m talking about 3 areas of your LinkedIn profile that are often overlooked – and that can have an outsized effect on your results if done correctly.

Those 3 areas are:

1. Your Headline

2. Your Skills

3. Recommendations